This is a Brand Redesign I did for a wine brand. The brand in question for this particular redesign is for the Lost Block line of the company Tyrrell’s Wine. It was an interesting project as it was not only my first logo/brand design it was also a redesign of an already existing product.
The project was an open ended one that allowed us to create a brand redesign for anything food product we wanted. I chose to tackle something that I thought would be a bit more fun. So I chose an australian wine brand with an interesting and fun story. The lost block is about a field that was somehow lost one year at harvest and then later found and bottled to become part of the Lost Block Line. I tried to make the packaging a little more edgy and professional while still keeping with the fun personality of the product. I think that overall it was a successful project that I learned a lot from.